First Prize Winner
Gabriela is a final year BA (Hons) Fashion student at University for the Creative Arts, Rochester.
As an artist and menswear designer with my work I am always aiming to touch current world issues to bring awareness about it to the modern world societies trapped in the bubble of a perfect world in the matrix of their social media. To send the message to the people who may not have thought about it or have heard of it but chose to ignore. Therefore, my capsule collection ‘Welcome to the desert of real’ for the BFTA competition’18 was build around constant war condition in Afghanistan.
The final design was created taking inspiration from both Afghan men daily clothes and uniforms of American soldiers. Even though, the climate in Afghanistan is really warm, winters may be bitterly cold and due to poverty and the lack of warm clothes people are suffering from cold wrapping themselves in layers of thin cloths. The final coat with the mixture of earth-toned colours, textured print looking fabric, soft furs, metal fastenings and elastic drawstring cords is meant to represent the clash of harsh world and softness of the will to have a peaceful life. It is hoped to be worn by a confident, thoughtful, intelligent, calm and rational man willing to make a difference, to make a change in this world.