FUR NOW campaign

Monday 03rd September 2018

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Why Natural Fur? Young creative talents explain

Are you making the responsible choice?

Natural fur is a material with a timeless story. Thoroughly contemporary but infused with centuries of tradition, it’s becoming increasingly popular for its unparalleled versatility, wonderful tactility, and eternal style credentials.

Today, natural fur is a clean, sustainable material with less impact on the environment than plastic fur. The fur industry generates millions of jobs from farming in rural communities to skilled craftspeople in cities across the globe, and is both responsible and highly regulated, ensuring that sustainability is at the core of all principles.

See here to meet a set of eight young creative talents who all choose to work with fur, and who all demonstrate different aspects of fur’s unique blend of rich heritage and modern appeal. From industry insiders to haute couture designers, fashion bloggers to 4th generation furriers, the allure of fur has never been stronger, for both consumers and creatives alike. It’s time to make the responsible choice.

‘I wanted to portray my message on how damaging fast fashion and faux or plastic fur is for the environment’ .. Read Sophie’s blog here

Lookbook Images

Fur Coat by Mui Mui

NAFA Northern Red Fox Coat by Oscar de la Renta. Fur Stole by Django

Black Wool Tailoring Coat with Yellow Fox Sleeves by Nicolas Lecourt Mansion

Black Wool Tailoring Coat with Yellow Fox Sleeves by Nicolas Lecourt Mansion

Tail Fox Fur Scarf by Fendi. Fur Coat by Prada. Mink Fur Heels by Valentino

Natural Arctic Marble Fox jacket by Manakas Frankfurt. The Meow – small mink bags in pale pink and pale blue by Pologeorgis

Pink crepe and tartan sleeveless jacket with tartan gloves and pink collar by Nicholas Lecourt Mansion

Black Nutria Men’s coat by Pologeorgis. Yellow seal bum bag by Rebecca Bradley London.

Blue Coat with Fur Pockets by Fendi. Mink Fur heels by Valentino

Coat Sparrow by HiSO

Fur coat by Kopenhagen Fur X Astrid Agerscov

Blue Mink long gillet by LISKA. Black/ Blue bag bu Hh! by Kopenhagen Fur. Saga Blue Fox stool by Thomas Albrecht

Black Nutria Men’s coat by Pologeorgis. Essential backpack black mink fur by Alexquisite

Left: Cesar Fox jacket by Sprung Freres. Middle: Intarsia Fox jacket by Yves Salomon. Right: Mink scarf by Fendi. Fur coat by Kopenhagen fu x Malin Lindqvist.

Kopenhagen mink mixed with lamb coat Noblest Fur

Pink dyed shadow fox jacket by Hafnium Copenhagen. Fox scarf by Fendi. Fur shoes by Mui Mui
York Furrier signature natural signature Coyote zip-up jacket. Blue steel rucksack by Rebecca Bradley London.


Goat Fur Coat by Saint Laurent. Fur bag by Mui Mui. Boulevard scarf by Rachel London.


Pure pink pouch by Lavender by Alexquisitie. Intarsia Fox jacket by Yves Salomon.


Campaign currently in UK Tatler.

See here for behind the scenes images