Myth 3< Back

Fake or plastic fur, to give it its more accurate name, if far worse for the environment than the real thing. Fake furs are made from petroleum-based products derived from non-renewable resources and take 1000 years to break down, whilst natural fur comes from renewable resources with a 30-year life span that will start to breakdown after 30 days. Consumers are rightly rejecting the fast fashion crisis and synthetic materials are moving increasingly to sustainable materials including natural fur and is one of the reasons why sales have increased in recent years.
The IFF has also developed FURCYCLE. A labelling system for pre-owned natural fur. A reliable provenance assessment system by Furmark-certified furriers. A method to provide reliable maintenance record of the pre-owned product to the second-hand market. Dates, company names and descriptions of repairs, cleanings and alterations available online with the label code.