British Fur Trade Association

British Fur Trade Association

Animal Welfare, Sustainability, and Fashion

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FURMARK

Guaranteed animal welfare and environmental standards

FURMARK is an international mark that will guarantee animal welfare and environmental standards across the entire supply chain, including at the point of sale. FURMARK will ensure and guarantee that each stage of the production process meets strict requirements that reflect various globally recognised animal welfare and sustainability standards.
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Sustainability

Part of the natural, 'slow' solution to ‘fast’ fashion

Natural fur is inextricably linked to the environment: it is a sustainable material which represents heritage, quality, and individuality. Environmental stewardship is one of the foundations of the contemporary fur trade and fur is part of the solution to the ‘fast' fashion problem.
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Fashion

An inclusive, accessible, and popular natural material

The public back natural, sustainable textiles; the public back fur. Sales have increased in the UK in recent years; as an inclusive, accessible material, fur features on the high street, in everyday clothing, and at an affordable price point.
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Slow Fashion and Natural Products

The concept of sustainable, slow fashion materialises with natural fur.