Guaranteed animal welfare and environmental standards
FURMARK is an international mark that will guarantee animal welfare and environmental standards across the entire supply chain, including at the point of sale. FURMARK will ensure and guarantee that each stage of the production process meets strict requirements that reflect various globally recognised animal welfare and sustainability standards.Discover More >
Part of the natural, 'slow' solution to ‘fast’ fashion
Natural fur is inextricably linked to the environment: it is a sustainable material which represents heritage, quality, and individuality. Environmental stewardship is one of the foundations of the contemporary fur trade and fur is part of the solution to the ‘fast' fashion problem.Discover More >
An inclusive, accessible, and popular natural material
The public back natural, sustainable textiles; the public back fur. Sales have increased in the UK in recent years; as an inclusive, accessible material, fur features on the high street, in everyday clothing, and at an affordable price point.Discover More >
Slow Fashion and Natural Products
The concept of sustainable, slow fashion materialises with natural fur.